Storytelling

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Story As A Service (The new SAAS) - Orson


Orson


Orson, a story-as-a-service startup that uses Generative AI and the science of video storytelling to help users build meaningful human connections. Orson has the potential to be a powerful tool for creating story-driven content. Here are some of the ways in which Orson compares to other AI products for unscripted video content generation:

  • Orson is designed specifically for creating story-driven content. Other AI products are more general-purpose and can be used to create a variety of content, but Orson is specifically trained on a dataset of stories. This means that it is better at understanding and generating the kind of content that is typically found in stories, such as characters, plots, and settings. Orson is able to generate more creative and engaging content. Other AI products can sometimes generate content that is repetitive or boring. Orson is able to generate more creative and engaging content by using a variety of techniques, such as:
    • Using different writing styles
    • Including humor and suspense
    • Creating unexpected plot twists
  • Orson is able to generate content that is more personalized. Other AI products typically generate the same content for everyone. Orson is able to generate content that is more personalized by taking into account the user's interests and preferences.


Overall, Orson is a promising AI product that has the potential to be a powerful tool for creating story-driven content. It is still under development, but it has already shown the ability to generate creative and engaging content that is more personalized than what is possible with other AI products.


Orson StoryStrips™ are a type of unscripted video content that is created by Orson, an AI-powered video creation platform. StoryStrips are created by interviewing real people and then using AI to automatically edit the interviews into compelling videos, complete with graphics, music, and branding. The name "StoryStrips" comes from the fact that the videos are typically short and episodic, like a comic strip. Each StoryStrip tells a complete story, but it is also part of a larger narrative. This makes StoryStrips a good way to tell stories that are both engaging and informative.

The Orson AI Director is a tool that uses artificial intelligence to help you create engaging and personalized videos. Orson’s AI Director uses a combination of Natural Language Processing (NLP), computer vision, and Machine Learning (ML) to understand the objectives of the video storytelling process. It does this by asking you a series of questions about your story, and then using that information to generate a script, select footage, and edit the video. The Orson AI Director works by first understanding the story you want to tell. It does this by asking you a series of questions about your story, such as the characters, the setting, and the plot. Once it understands your story, it will generate a script that follows your instructions. The Orson AI Director can also select footage for your video. It does this by searching through a library of stock footage and finding images and videos that match your script. It can also use your own footage, if you have any. Finally, the Orson AI Director will edit your video. It will choose the best shots, add transitions, and add music and sound effects. It will also make sure that the video is the right length and that it flows smoothly. The Orson AI Director is a powerful tool that can help you create engaging and personalized videos. However, it is important to remember that it is still under development. It may not always be able to understand your instructions perfectly, and it may not always be able to find the perfect footage or edit the video in the way you want.


Orson’s AI Director can:

The AI Director can also adapt to different genres, formats, and styles of storytelling based on the user’s preferences and feedback. The process can stop when the user is satisfied with the final video or when the AI Director reaches a predefined time limit or quality threshold.


Orson's automation selects music and visuals that sync with the story at the right moments using a variety of techniques, including:

  • Audio analysis: Orson analyzes the audio of the interviews to identify the key moments in the story. This includes things like changes in pitch, volume, and rhythm.
  • Visual analysis: Orson analyzes the visuals of the interviews to identify the key moments in the story. This includes things like changes in facial expressions, body language, and scenery.
  • Machine Learning (ML): Orson uses machine learning to learn the patterns of how music and visuals are typically used to tell stories. This allows Orson to select music and visuals that are likely to be effective in a particular story.
  • Human curation: Orson's automation is also supplemented by human curation. This means that human experts review the selections made by the automation and make adjustments as needed.

Orson’s AI Director uses natural language processing (NLP) to analyze and generate natural language data, such as text or speech, in order to create engaging video stories. NLP is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language1. NLP draws from many disciplines, including computer science and computational linguistics, in its pursuit to fill the gap between human communication and computer understanding.

Some of the Natural Language Processing (NLP) tasks that Orson’s AI Director performs are:

  • Speech recognition: This is the task of reliably converting voice data into text data. Speech recognition is required for any application that follows voice commands or answers spoken questions. Orson’s AI Director uses speech recognition to conduct interviews with users using natural language generation and speech recognition.
  • Part of speech tagging: This is the process of determining the part of speech of a particular word or piece of text based on its use and context. Part of speech identifies ‘make’ as a verb in ‘I can make a paper plane,’ and as a noun in ‘What make of car do you own?’ Orson’s AI Director uses part of speech tagging to craft stories based on the user’s responses, emotions, and personality using narrative theory and sentiment analysis.
  • Word sense disambiguation: This is the selection of the meaning of a word with multiple meanings through a process of semantic analysis that determine the word that makes the most sense in the given context. Orson’s AI Director uses word sense disambiguation to automatically edit compelling episodes with music, imagery, and graphics using video editing algorithms and content libraries.

These are just some examples of how Orson’s AI Director uses NLP to create video stories. There are many other NLP tasks that are involved in the process, such as natural language understanding, natural language generation, text summarization, sentiment analysis, and more

Here are some of the ways in which feedback loops are used in the Orson process:

  • User feedback: Orson collects feedback from users about the videos it generates. This feedback is used to improve the quality of the videos, such as the selection of music and visuals, the pacing of the video, and the overall emotional impact of the video.
  • Data feedback: Orson also collects data about how users interact with the videos it generates. This data is used to improve the algorithms that Orson uses to select music and visuals, the pacing of the video, and the overall emotional impact of the video.
  • Human curation: As mentioned earlier, Orson's automation is supplemented by human curation. This means that human experts review the selections made by the automation and make adjustments as needed. This human curation process also provides feedback to Orson, which can be used to improve the automation in the future.

Orson can be used for a variety of use cases, including:

  • Creating marketing and advertising content: Orson can be used to create engaging and personalized marketing and advertising content that resonates with target audiences. For example, a company could use Orson to create video ads that tell the stories of its customers or employees.
  • Creating educational content: Orson can be used to create educational content that is both engaging and informative. For example, a school could use Orson to create videos that explain complex concepts in a way that students can understand.
  • Creating personal content: Orson can be used to create personal content, such as videos that document life events or tell personal stories. For example, a person could use Orson to create a video about their wedding day or their journey through cancer treatment.
  • Creating customer testimonials: Orson can be used to create customer testimonials that are more engaging and personal than traditional testimonials. For example, a company could use Orson to create videos in which customers tell their own stories about how the company's products or services have helped them.
  • Creating employee onboarding content: Orson can be used to create employee onboarding content that is more engaging and informative than traditional onboarding materials. For example, a company could use Orson to create videos that introduce new employees to the company's culture and values.
  • Creating internal communications content: Orson can be used to create internal communications content that is more engaging and informative than traditional email or PowerPoint presentations. For example, a company could use Orson to create videos that communicate new company policies or announce upcoming events.


Hardest thing is to get the AI to end the story, need to get the goals, and for the AI to know when the goal is achieved - Orson

Similar

  • Synthesia: an AI video generator that allows you to create videos using digital avatars. You can type or paste a script, and Synthesia will generate a video of an avatar speaking your words. You can choose from a variety of avatars, languages, and backgrounds. Synthesia is similar to Orson in that it can create story-driven content using text input, but it differs in that it does not use real people or footage, and it does not ask you questions about your story.
  • Pictory: an AI video generator that can turn your articles or blog posts into videos for social media or your website. You can provide a script or a URL, and Pictory will create a video based on the content. It will select relevant images, videos, and music from its library, and add voice-over and captions. Pictory is similar to Orson in that it can create engaging and informative content from text input, but it differs in that it does not focus on stories, and it does not use interviews or personalization.
  • Fliki: an AI video generator that can help you create short and catchy videos for social media platforms like TikTok or Instagram. You can provide a topic or a keyword, and Fliki will generate a video with relevant clips, music, and text. You can also edit the video using Fliki's tools. Fliki is similar to Orson in that it can create creative and personalized content using AI, but it differs in that it does not use stories or interviews, and it is more suited for entertainment than education.
  • Descript: an AI video editor that allows you to edit video by editing the script. You can record or import audio or video, and Descript will automatically transcribe it into text. You can then edit the text, and Descript will apply the changes to the audio or video. You can also use Descript to add captions, music, sound effects, and voice-overs. Descript is similar to Orson in that it can create story-driven content from text input, but it differs in that it does not use AI to generate the script or the footage, and it does not use interviews or personalization.
  • Peech: an AI video generator that can help you create content marketing videos for your business. You can provide a topic or a keyword, and Peech will generate a video script based on the best practices for your industry. You can also customize the script, the voice-over, the images, and the music. Peech is similar to Orson in that it can create engaging and informative content from text input, but it differs in that it does not focus on stories, and it does not use interviews or personalization.
  • Visla: an AI video generator that can turn a script into a video. You can write or paste a script, and Visla will generate a video based on the content. It will select relevant images, videos, and music from its library, and add voice-over and captions. Visla is similar to Orson in that it can create story-driven content from text input, but it differs in that it does not use interviews or personalization, and it does not use AI to generate the script.
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