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Announced at WWDC 2024 in June this year, Apple Intelligence is a new artificial intelligence system designed specifically for Apple devices like iPhones, iPads and Macs. Apple Intelligence is Apple's initiative to create a more personal and integrated AI experience on their devices. It focuses on being a personal assistant that leverages on-device processing to understand your needs and context to provide relevant features.

Here are some key features of Apple Intelligence:

  • Siri Enhancements: Siri, the virtual assistant, gets a major upgrade with Apple Intelligence. Siri can now understand the context on your screen and take actions accordingly. It can also answer more questions and perform actions based on information you have on your device.
  • Writing Assistant: Apple Intelligence offers new writing tools that can help you summarize text, translate languages, and even compose different creative text formats.
  • Image and Video Search: Apple Intelligence improves search functionality for your photos and videos. You can search for specific scenes or moments within videos and even create video montages based on your search queries.