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Announced at WWDC 2024 in June this year, Apple Intelligence is a new artificial intelligence system designed specifically for Apple devices like iPhones, iPads and Macs. Apple Intelligence is Apple's initiative to create a more personal and integrated AI experience on their devices. It focuses on being a personal assistant that leverages on-device processing to understand your needs and context to provide relevant features.

Here are some key features of Apple Intelligence:

• Siri Enhancements: Siri, the virtual assistant, gets a major upgrade with Apple Intelligence. Siri can now understand the context on your screen and take actions accordingly. It can also answer more questions and perform actions based on information you have on your device. In iOS 18, Siri receives significant enhancements, making it more capable and user-friendly. Here are some of the new features:
  • Improved In-App Actions: Siri can now perform complex actions within core system apps. For example, it can open specific books in the Books app, flip through book pages, change book themes, and more1.
  • Natural Language Understanding: Apple has trained Siri to understand natural language prompts, making interactions more intuitive. Instead of just direct commands, Siri can handle requests like “Make a blog” or “Show me pictures of my cat” with context1.
  • Camera Control: Siri gains the ability to control device cameras, making it easier to take photos and videos1.
  • Offline Processing: Siri can process more types of requests offline, improving responsiveness and reducing reliance on cloud processing2.
  • Contextual Conversations: You can now have back-and-forth conversations with Siri while maintaining context3.

Announcing Notifications: Siri can automatically announce time-sensitive notifications through your AirPods2.

• Writing Assistant: Apple Intelligence offers new writing tools that can help you summarize text, translate languages, and even compose different creative text formats.
• Image and Video Search: Apple Intelligence improves search functionality for your photos and videos. You can search for specific scenes or moments within videos and even create video montages based on your search queries.